Posts Tagged ‘Rochester Digital Printers’

Clubs Flyers Promote Rochester Holiday Events

Club Promoter Joe Porcaro says the sidewalk is still where it’s at!
By Raphael D Coccia

Icy fog mingles with warm breath as wads of trash blow like tumbleweeds down the lonely Main Street . Jopey Promotions Team is ready for there six-nights-a-week routine, which has them out sometimes until 7 a.m. On a recent weeknight, they wear knit gloves, to prevent paper cuts, and hoodie layered over hoodie, to keep them cozy.

How does someone end up passing out club flyers for a living, standing out in the cold, waiting for people to reject there offers over and over? Rochester Club Owners hire his design and marketing expertise to draw crowds during the clubs busiest time – the holidays!

Advertising flyers are one of the most effective marketing vehicles that one’s company can utilize to generate leads to increase sales. Whether you’re promoting a product or service, or an event, that one club flyer printing piece for example can definitely help you get the word out. With e-mail lists, websites, and mobile-phone text messaging, Night Club Flyers are becoming a medium of the past, more reminiscent of the American Revolution than tech evolution. Who needs to hire a town crier to brave shivery temperatures, when an instant message will do? Major club-night promoters have in recent years relied just as much or more on e-mail blasts. E-mail-list management programs such as Mobile Storm and Topica make handing virtual flyers to thousands of people a breeze. Plus, with online promotion, club organizers tend to get a narrower, truly interested audience.

In fact, many marketers would argue that these pieces of paper, whether full color or printed on glossy stock can provide you with the result you expect – an increased turn out of revenue.

And not only is it an effective way to reach out to your target audience, your flyers are so cost effective that you will be able to save your budget as well as your time.

Porcaro still believe that flyers do work their magic when it comes to promoting your business to your target audience. Its effectiveness however, depends on the quality and value you provide in your print ad. And don’t forget too the importance of where you’re distributing them. Rochester Digital Printers

When you are able to get them in the hands of your target market, then your flyers will work their hardest to promote your business. Let’s face it, any type of print ad, be it brochures or posters, if they don’t go to where they should be will not be effective at all. The key is to hand them out to the right people, and not just to everybody that comes your way. The more you focus your distribution, the better it is for the right prospects to respond accordingly and take action on your message.

Porcaro says, one way to make sure that your nightclub flyers will come off the way you want is to entrust the printing project with a reputable local printer like just press print. Just Press Print specializes in this fast turn type of printing. This is not a project for a printer that doesn’t understand the club vision – Fast, heavy paper, vivid colors and most of all cost effective. So don’t wait to start promoting your club and turn bigger profits. Jam that dance floor, Get the crowd you want, and most important increase those sales! Printing Services

Just Press Print Introduces Bundled Printing Services For Small Businesses

Rochester, New York: Just Press Print, Western New York’s leading digital printing resource, has introduced a group of special services for specialty retailers, bars and nightclubs, and niche-market service providers. Roochester Digital Printers

While that may sound like a lot of fancy “marketing-speak”, in fact it all adds up to a great business solution that is rooted in Just Press Print’s advanced digital printing and, particularly, direct marketing and fulfillment capabilities.

“Many bars and nightclubs have started to focus on special events,” says Raphael Coccia, President of Just Press Print, “we give them an affordable, and highly targeted way, to stay in touch with their specific customer base.” Just Press Print provides postcards, handouts, brochures and other direct marketing tools to help DJs, nightclub and bar owners to promote their special events. Many times, using Just Press Print’s on demand print capabilities, the promotional materials are produced just hours before distribution. Club Flyers

“We specialize in just-enough and just-in-time delivery—these customers don’t have the capacity to store a lot of paper,” Coccia comments.

But it doesn’t end at print production. Offering direct mail services that allow customers to simply turn in their targeted mailing list, Just Press Print handles all the rest. This complete marketing solution saves the customer time and money at every step of the process.

Just Press Print also “bundles” digital printing services that help seasonal niche market service providers (for example: lawn and landscape services, snow plowing, driveway sealing) market themselves effectively. These customized marketing materials are bundled to include door hangers, brochures and postcard mailers for one low price. The marketing materials can be updated each season to reflect changes in pricing and new service capabilities. “These marketing bundles have helped our customers in these industries get a head start on their seasonal business—bringing in new customers and locking in existing ones,” Coccia says.

Coccia reminds small business owners that they can protect their customer base by staying in touch with them—using cost-effective direct marketing materials with Just Press Print’s digital press. “Don’t let your customers forget about you and what you offer,” Coccia says. Just Press Print provides the opportunity to produce targeted marketing materials that small business owners can afford. “Just Press Print and our small business customers are literally growing together, the more we grow the more small businesses come to us,” Coccia said. Digital Technology

With our highly advanced digital print capabilities we can help your business take advantage of some of the most effective marketing tools available today, including: variable data, one-to-one marketing, and highly focused target marketing. Just Press Print can help you locate and reach out to qualified new prospects. We can also help you develop a Customer Management Program that builds your highly profitable relationships with your best customers. Our capabilities include list buying, printing for targeted direct marketing, and multiple other advanced Customer Relationship Management features. Building your business is simple when you Just Press Print.

Just Press Print is headquartered at 304 Whitney Street in Rochester, New York 14606. For more information about their digital printing services, call 585-783-1300, or visit www.justpressprint.net or e-mail info@justpressprint.net.